Should you hire a freelancer or an agency?

When it comes to your brand’s marketing strategy there are so many places you can turn to get the support, talent, and expertise needed, to generate awareness for your business and drive leads. One of the biggest questions faced by businesses is, which solution is best? Agencies or freelance solutions are both available, and both provide their own specific set of pros and cons, which are important to consider.

Scalability
Freelancers are great at what they do, and can sometimes be the most cost effective solution, since there is little to no overhead costs associated with their work. When it comes to hiring a freelancer, you’re paying for their skill set. If you’re looking for a quick fix or support on a small piece of your marketing cog, freelance can be the way to go. But, keep in mind that a freelancer’s skill set can sometimes be more limiting.

By comparison, a marketing agency will take a more wholesome approach to understanding and achieving your marketing needs. This process will often require a deep dive into your brand to understand your marketing needs, and your target demographic. When it comes to approaching marketing goals on the whole, an agency solution is often more wholesome, well-rounded, and reflective of your businesses objectives, overall.

Expertise
Expertise means more than just technical skills on offer. When it comes to finding solutions for your marketing needs, it’s important that the solution you settle on compliments your current business practices. For example, if you’re looking to build a new website, it’s important to consider the impact this website will have on your business as a whole. A website is just one of the marketing tools at your disposal: how will the new design of the website reflect the look and feel of your brand? Will your website content be engaging, easy to understand, and drive organic leads from search engines? How will the rest of your content marketing efforts mirror the new website design?

A freelance solution is often cut a dry: you’re hiring a freelancer based on his or her niche skill set. Freelancers tend to work in a more streamlined fashion, when it comes to checking deliverables off a list, and quickly turning over a project. This approach is efficient, but allows for little flexibility if you find your needs have changed part way through development of marketing assets.

By comparison, an agency will approach a project with its breadth of knowledge and expertise. Agencies thrive because of the complimenting skill sets that make up their teams. The advantage of having multiple people working on any given project is that it allows the creative juices to flow, which cultivates an environment where innovation and originality thrive.

Cost
Although freelance may seem like the more affordable option, it can often turn out to be less cost effective, when compared to the agency model. That’s because, it’s likely you will have to hire multiple freelancers to work on various branches of your project, which can quickly eat up costs and time.

When considering a new project or marketing goal, an agency will establish a plan with detailed deliverables from the onset, including all anticipated costs. Having multiple services under one roof will also give you the flexibility to change your mind, or tweak your needs, as the campaign grows and is rolled out.

Ultimately, there is a time and place for both freelancers and agency support, when it comes to helping businesses achieve their marketing goals.