It’s a fact this global pandemic is permanently changing the way we think, act and consume. There will be no rapid return to normal. We live in a new world and we need to start thinking differently. Your inbox has likely been flooded with lists of ways to keep relevant and how to be marketing during the pandemic. But what about after?
Branding strategy is the seed from which everything grows. We named our strategy session Seed™ because they establish the central, unifying idea around what attributes, actions and communications will directly grow your business. The objective is to establish a position that’s so powerful it not only deflects the competition, but it’s easy to talk about whether you’re the CEO or an employee.
Attention all spreadsheet makers. You shouldn’t be thinking of branding and strategy as a marketing expense. It’s an investment in your future that pays off long after the invoices are paid. That’s what we’re talking about when we say we believe in sustainable design. A well designed visual identity system will benefit you for years to come because it becomes an intrinsic part of your culture and builds the customer loyalty that brings return on investment in the long run.
Would you rather speak to a room full of 500 people that are mildly interested in your company or an intimate room of 10 influencers insanely focused on your product? The mass advertising and information we’re forced to absorb every day has created an active culture of avoidance, ad-blockers and evasion. Now more than ever, we have more things to do and much less time to do them.