What colours say about your brand
There are many ways to use colour in branding to deliver the right message. In this post we’ll review a really basic look at a few colours what intrinsic value colours have in the eyes of your audience. Colour impacts moods, attracts attention and has the power of persuasion. Use it wisely.
Yellow’s brightness stimulates a positive energy that communicates hope, creativity and optimism. It’s very useful in catching the eye of your audience.
An estimated 33% of the world’s top 100 brands use blue as their primary colour. Blue is known to communicate trust and give a calming energy.
Purple has long been used to symbolise royalty. Used to represent elegance, richness and sophistication yet maintaining an element of mystery.
Deeper greens communicate affluence while the lighter greens show peaceful earthiness. All greens are associated with health, wellness and fresh feelings.
Red can increase your heart rate, invoke passion and energy. It can be used in branding to create a sense of power, provocativeness or aggression.