What colours say about your brand

There are many ways to use colour in branding to deliver the right message. In this post we’ll review a really basic look at a few colours what intrinsic value colours have in the eyes of your audience. Colour impacts moods, attracts attention and has the power of persuasion. Use it wisely.

Yellow’s brightness stimulates a positive energy that communicates hope, creativity and optimism. It’s very useful in catching the eye of your audience.

Buzzzzwords
positive
bright
energetic
creative
luminous

An estimated 33% of the world’s top 100 brands use blue as their primary colour. Blue is known to communicate trust and give a calming energy.

Buzzzzwords
dependable
trustworthy
secure
serene
loyal

Purple has long been used to symbolise royalty. Used to represent elegance, richness and sophistication yet maintaining an element of mystery.

Buzzzzwords
divine
classy
royal
mysterious
spiritual

Deeper greens communicate affluence while the lighter greens show peaceful earthiness. All greens are associated with health, wellness and fresh feelings.

Buzzzzwords
heathy
respectable
affluent
peaceful
fresh

Red can increase your heart rate, invoke passion and energy. It can be used in branding to create a sense of power, provocativeness or aggression.

Buzzzzwords
excitable
powerful
intense
energetic
risk-taking