Who Gives a Damn About You?
This isn’t a functionality requirement of your website, but an important tip. Some sites choose not to create an about page, this is a risky move. These days visitors to your site want to know who is behind the brand. The people behind the company humanize the brand.
The best about us pages really show off the business’s personality. Tone of voice and messaging is really important here. Some brands and industries might require a more formal approach, but generally the more authentic you come across, the more likely your audience will trust you. “You’re so real.”
Some tips to improve your about page.
Try something different — there are plenty of ways to make your brand more compelling to someone who doesn’t know about you.
Know your audience, and make it obvious to that audience the instant they read about you on your website.
Be memorable, be humble and share your story.